This knowledge workshop helps Burlington Chamber members better understand how to approach, evaluate, and structure sponsorship relationships from both sides of the table. Participants will learn how to move beyond transactional asks toward aligned, mutually beneficial partnerships that create real value for businesses and sustainable support for nonprofits.
Designed for:
- Businesses that receive frequent sponsorship requests
- Nonprofits seeking sponsorship support
- Chamber members who play both roles
Learning Objectives:
By the end of this workshop, participants will:
- Describe the value exchange behind sponsorships by identifying what nonprofits need, what businesses seek, and where shared value is created. Identify common sponsorship mistakes that unintentionally create frustration or misalignment - and name practical alternatives that support clearer communication.
- Apply a relationship-based lens to sponsorship conversations by practicing language and approaches that move beyond one-time transactions.
- Use a simple sponsorship checklist to evaluate fit, set expectations, and strengthen sponsorship relationships moving forward.
About the Presenter: Susan Lange, ODCP is the Founder and Senior Consultant of S&L Strategic Solutions, with more than 20 years of experience in nonprofit fundraising and organizational development. She specializes in helping nonprofits and small businesses build practical systems and strategies that support sustainable growth, clear decision-making, and mission alignment. Her business motto is Do Good. Be Better - helping nonprofits who do good be better at what they do. Susan holds professional certifications in Organizational Development and Fundraising Management. Her work focuses on strategic planning, action plans, fundraising strategy, and organizational infrastructure. Known for her thoughtful, real-world approach, Susan brings experience working with boards and small staff teams navigating limited capacity and complex expectations. Her facilitation style emphasizes clarity, mutual understanding, and tools participants can immediately apply - making sponsorship conversations more strategic, respectful, and effective for both businesses and nonprofits.
Business Education Session: Navigatin...
Date and Time
Tuesday Feb 24, 2026
11:00 AM - 12:00 PM PST
In person
Location
Burlington Chamber of Commerce
520 E Fairhaven Ave.
Burlington
Fees/Admission
This is a perk of chamber membership
Contact Information
Emily Johnson
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