ScaleUp Training Series: Digital Marketing & SEO (English)
Ready to grow your business and strengthen your online presence?
Join ScaleUp, a FREE four-week instructor-led training series designed to help established Washington small business owners navigate today's rapidly changing digital marketing landscape.
With AI-powered search tools, Google AI Overviews, and zero-click search results changing how customers discover businesses, this special edition of ScaleUp focuses on practical strategies to improve online visibility, reach potential customers, and build a stronger digital marketing plan.
What You'll Learn:
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Strategic Marketing: Set clear marketing goals and select the right digital channels for your business.
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Website & Google Business Profile Optimization: Improve your online presence and strengthen search visibility.
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AI-Driven Search & SEO: Understand how AI is changing search results and how to adapt your marketing strategies.
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Content Development: Create content structured for visibility in traditional search engines and AI-powered tools.
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90-Day Marketing Plan: Develop an actionable strategy to guide your business's marketing efforts.
Program Details:
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English Sessions: Tuesdays, November 17 through December 8, 2026
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Time: 12:15–1:45 PM Pacific
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Format: Four weekly, instructor-led online webinars with additional learning modules
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Cost: FREE for eligible participants
Who Should Attend?
This program is open to established small business owners across all industries who have two or more years of business ownership experience and are currently operating in Washington state.
Registration is required.
CLICK HERE TO LEARN MORE & REGISTER
Program provided by: Washington State Department of Commerce's Startup Washington program, in partnership with Thurston Economic Development Council and the Center for Business & Innovation.
This external educational opportunity is shared by the Burlington Chamber of Commerce as a resource for our local business community.
Date and Time
Tuesday Nov 24, 2026
12:15 PM - 1:45 PM PST
Four weekly sessions on Tuesdays, November 17 and 24, and December 1 and 8, 2026, from 12:15 to 1:45 PM Pacific Time.
Location
Online instructor-led training. Registered participants will receive webinar access information from the program organizer.
Fees/Admission
FREE for established Washington state business owners with two or more years of experience. Advance registration is required through Startup Washington.
Website
Contact Information
ScaleUp Training Program | Washington State Department of Commerce, in partnership with Thurston EDC and the Center for Business & Innovation.
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