Facebook for Business Workshop

Hosted by social media expert Monica Craig of CPI Plumbing and Heating, this workshop will go over creating a content plan/calendar, knowing YOUR audience, the importance of audience engagement, and setting goals and tracking them.

A presentation overview:

1. Creating Content Plan/Calendar
   1. What is the message you want to share
   2. What specials are you wanting to run and when?
   3. Calendar app (Later Media app-will be the one used for event, but list of others will be shared)
2. Knowing YOUR audience
   1. Pages to watch
   2. Insights on FB
   3. Who is your preferred customer?
3. Importance of engaging with your audience
   1. How to use all of #2 to help with this
4. Setting Goals/Tracking them